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Asking for a Google review sounds simple. Until it is time to actually write the message.
What should you say? How long should it be?
Should you mention Google? Should you ask for five stars?
For home care agencies, the best review requests are usually short, clear, and easy to act on.
You do not need a complicated script.
You need a professional message, a direct review link, and a consistent process.
Here are a few Google review request templates home care agencies can adapt.
A strong review request should:
The goal is not to convince someone to leave five stars.
The goal is to make it easier for clients and families to share their experience.
Google prohibits practices intended to manipulate reviews or ratings. You can review Google's user-contributed content policies for current guidance.
The Federal Trade Commission also provides guidance for businesses asking customers for online reviews.
Example:
Thank you for trusting us with your family's care. We'd appreciate it if you shared your experience with us on Google. [Review Link]
Simple works because the customer immediately knows what you are asking.
Example:
Hi [First Name], thank you for choosing [Agency Name]. Would you be willing to share your experience on Google? [Review Link]
This format works well because the customer can tap the link directly from their phone.
When a family shares a compliment, that can be a natural time to invite them to leave a review.
Example:
Thank you for the kind feedback about our team. If you'd like to share your experience on Google, you can do that here: [Review Link]
For more on connecting feedback with your review process, read How Home Care Agencies Can Use Client Feedback to Improve Google Reviews.
In home care, the person coordinating services is often an adult child, spouse, or other family member.
Example:
Thank you for trusting [Agency Name] to help care for your loved one. If you have a moment, we'd appreciate hearing about your experience on Google. [Review Link]
The message should feel natural and respectful.
Sometimes people intend to leave a review and simply forget.
Example:
Hi [First Name], just a quick reminder in case you didn't get a chance to share your feedback. You can review [Agency Name] on Google here: [Review Link]
One reminder may help.
Repeated messages can become annoying.
No.
Ask for a review, not a specific rating.
Avoid language like:
"Please leave us a five-star review."
A better approach is:
"We'd appreciate it if you shared your experience."
Your review process should encourage authentic feedback, not tell customers what rating to leave.
Be careful with this too.
Your review process should not be designed to create a misleading picture of customer sentiment.
A stronger approach is to create a consistent review-request process at appropriate points in the client relationship.
That reduces the temptation to ask only when someone seems especially happy.
A review request does not need a long explanation.
Your customer mainly needs to know:
Who is asking?
What are you asking them to do?
Where do they click?
One or two sentences is often enough.
Do not tell someone to search for your agency on Google.
Give them the link.
The ideal process is:
Receive message → Tap link → Leave review
Every extra step creates more friction.
The wording of your review request matters.
But consistency matters more.
A strong template does not help if nobody remembers to send it.
That is where many home care agencies struggle.
A family says something positive.
A staff member thinks:
"We should ask them for a review."
Then the phone rings.
Another client needs help.
The day gets busy.
The request never gets sent.
That is why review generation should be a process, not an occasional task.
Read Why Manual Google Review Requests Don't Work for Home Care Agencies for more on that problem.
Your agency does not need dozens of scripts.
It needs a simple process your team can use consistently.
That means:
If you are unsure how often to ask, see How Often Should Home Care Agencies Ask for Google Reviews?.
You can also monitor results using the metrics in our Home Care Review Monitoring guide.
The best review-request message is the one that actually gets sent.
Saint helps home care agencies make Google review requests part of a repeatable process through simple text messaging.
Instead of relying on staff to remember when to ask, agencies can create a more consistent approach to review generation.
Grow your business online fast!
It includes strategies on:
Where to get reviews
Evaluating your online presence
Setting a review goal for your business
Avoiding bad reviews
Maximizing positive reviews